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Black and white photograph of Arthur Shields on the set of an Italian Swiss Colony television commercial. Shields is pictured holding a bottle of Sherry and a glass (of sherry presumably) in the other hand.

Black and white photograph of Arthur Shields on the set of an Italian Swiss Colony television commercial. Shields is pictured holding a bottle of Sherry and a glass (of sherry presumably) in the other hand, slightly different from 118

Black and white photograph of Arthur Shields on the set of an Italian Swiss Colony television commercial. Shields is pictured next to a wine press, a card on the wine press reads 'Italian Swiss Colony Wine Press 1881'

Black and white photograph of Arthur Shields and some crew members on the set of an Italian Swiss Colony television commercial. Some crew members are visible in silhouette in the foreground, Shields is pictured cleaning his glasses.

Black and white photograph of Arthur Shields and some crew members on the set of an Italian Swiss Colony television commercial. Some crew members are visible in the foreground, Shields is pictured in front of some portraits of women holding wine glasses, one of bears the title 'Sherry'.

Black and white photograph of Arthur Shields and some crew members on location for an Italian Swiss Colony television commercial. Shields is pictured holding a microphone standing in a wine cellar next to a large vat of marked 'Port'. Presumably this photograph was taken on location at the Italian Swiss Colony winery in Asti, California.

Black and white photograph of Arthur Shields and some crew members on location for an Italian Swiss Colony television commercial. Shields is pictured holding a bottle of Italian Swiss Colony port over a cardboard box bearing the Italian Swiss Colony Wine logo. Presumably this photograph was taken on location at the Italian Swiss Colony winery in Asti, California.

Black and white photograph of Arthur Shields and some crew members on location for an Italian Swiss Colony television commercial. Shields is pictured sitting on the ground under a tree with a picnic basket, protruding from the basket is a wine bottle. Also pictured are several members of the crew including camera operators.

Black and white photograph of Arthur Shields and two other men leaning on a car. This photo comes from a set from the Italian Swiss Colony, possibly the other two men were involved in the campaign.

Black and white photograph of Arthur Shields and two other men leaning on a car. This photo comes from a set from the Italian Swiss Colony, possibly the other two men were involved in the campaign.